• 1. Planning 125
  • 2. Research 125
  • 3. Branding 125
  • 4. Marketing 125
  • 5. Advertising 125
  • 6. Promotion 125





We're a small, Santa Barbara, Ca-based creative consultancy. Entrepreneurs ourselves,
we're aimed at bringing early clarity, risk management, and a sense of perspective humor
to the extraordinary journey of entrepreneurs and entrepreneurial managements everywhere.

Since Day One (September, '76) we've specifically focused on the six disciplines (click any
of them at left) that years of experience suggest are most necessary to marketing success.

We're most effective when we're fully (at least regularly) engaged in ally relationships where
we have at least a hand or voice in all six disciplines on the marketing side of project support,
but are happy to consult, design, and produce in furthering disciplines a la carte and even
sometimes out of order. As building a brand is so often that way.





We orchestrate as well as produce, and work with a wide array of talented professionals
who enthusiastically share our work ethic, especially in the areas of budgets, deadlines,
and (this part's really easy) -- doing what we say we'll do. A given here.

Our principals are Rik and Dianna Peirson. They arrived in Santa Barbara in 1972, have
been married for 30+ years, and bring degrees in advertising and journalism.

Rik (BA in Adverising, Penn State '67) is a decorated Vietnam combat veteran (Advisor in
IV Corps, RVN '68-'69) a Captain in Military Intelligence. (Once a) licensed pilot, Rik learned
the business at Ketchum, MacLeod & Grove and at Marketing Minds, Inc. in New York City,
before coming to Santa Barbara as a copywriter and strategist at Larson/Bateman, Inc. His
work in New York included marketing for Air Jamaica, Japan Airlines, Johnson & Johnson,
and the Commonwealth of Pennsylvania.

Rik taught Primary Research and Entrepreneurial Advertising over twelve years at UCSB
Extension, and taught wider subjects in single classes or shorter durations at SCORE, at
Santa Barbara Ad Club, and at Womens Economic Ventures. Rik's current job at Day One
is centered in Client Management, Creative, and Strategic Direction.

Dianna (BA in Journalism, Cum Laude, Fresno State '68) learned the business under fire
of her own, heading Traffic (creative scheduling and management) for Larson/Bateman, Inc.
in what became nearly $13 Million in annual billing.

Dianna currently handles all Day One Media Planning and Production . . . 206 East Victoria
Office Management, is responsible for a surprising amount of client Creative, and as she'll
read here for the first time, complete worldwide profitablility.